{"id":6483,"date":"2024-09-02T16:29:23","date_gmt":"2024-09-02T14:29:23","guid":{"rendered":"https:\/\/www.groupe-bils-deroo.com\/?p=6483"},"modified":"2026-02-05T09:43:02","modified_gmt":"2026-02-05T08:43:02","slug":"strategy-brands-group","status":"publish","type":"post","link":"https:\/\/www.groupe-bils-deroo.com\/en\/strategy-brands-group\/","title":{"rendered":"New Branding Strategy for Our Real Estate Portfolio"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6483\" class=\"elementor elementor-6483\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58a8cc e-flex e-con-boxed e-con e-parent\" data-id=\"d58a8cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3b7a5 elementor-widget elementor-widget-heading\" data-id=\"3f3b7a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NEW Identity of the group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9db7b2 elementor-widget elementor-widget-image\" data-id=\"c9db7b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/www.groupe-bils-deroo.com\/wp-content\/uploads\/2024\/02\/BilsDeroo_camions_20230916_063@ACHphoto-1024x767.jpg\" class=\"attachment-large size-large wp-image-4893\" alt=\"\" srcset=\"https:\/\/www.groupe-bils-deroo.com\/wp-content\/uploads\/2024\/02\/BilsDeroo_camions_20230916_063@ACHphoto-1024x767.jpg 1024w, https:\/\/www.groupe-bils-deroo.com\/wp-content\/uploads\/2024\/02\/BilsDeroo_camions_20230916_063@ACHphoto-300x225.jpg 300w, https:\/\/www.groupe-bils-deroo.com\/wp-content\/uploads\/2024\/02\/BilsDeroo_camions_20230916_063@ACHphoto-768x575.jpg 768w, https:\/\/www.groupe-bils-deroo.com\/wp-content\/uploads\/2024\/02\/BilsDeroo_camions_20230916_063@ACHphoto-1536x1150.jpg 1536w, https:\/\/www.groupe-bils-deroo.com\/wp-content\/uploads\/2024\/02\/BilsDeroo_camions_20230916_063@ACHphoto.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71fa873 elementor-widget elementor-widget-text-editor\" data-id=\"71fa873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are pleased to announce the implementation of our new signage strategy across our entire property portfolio. This initiative aims to strengthen the uniformity and visual consistency of our buildings, in line with our Group identity.<\/p><p>As part of this strategy, the logo of the Groupe Bils-Deroo will now be present on all our buildings, highlighting our commitment and expertise in the fields of Logistics, Transport, and Real Estate. This initiative marks a key step in our desire to consolidate our brand image across all our sites.<\/p><p>The Simastock brands, already well established in our warehouses, will continue to be used. However, they will now be accompanied by the Group logo on the new buildings, thus providing a stronger and more unified representation of our market positioning.<\/p><p>This evolution reflects our commitment to providing our clients and partners with a seamless and consistent experience, while highlighting our vertical integration across our various activities.<\/p><p>Stay tuned to discover our new sites proudly showcasing this new visual identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>NOUVELLE Identit\u00e9 du groupe Nous sommes ravis d\u2019annoncer la mise en \u0153uvre de notre nouvelle strat\u00e9gie d\u2019enseignes pour l\u2019ensemble de notre parc immobilier. Cette initiative vise \u00e0 renforcer l\u2019uniformit\u00e9 et la coh\u00e9rence visuelle de nos b\u00e2timents, en accord avec notre identit\u00e9 de Groupe. Dans le cadre de cette strat\u00e9gie, le logo du Groupe Bils-Deroo sera [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"article_highlight":[],"class_list":["post-6483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-immobilier"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/posts\/6483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/comments?post=6483"}],"version-history":[{"count":1,"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/posts\/6483\/revisions"}],"predecessor-version":[{"id":8779,"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/posts\/6483\/revisions\/8779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/media\/1780"}],"wp:attachment":[{"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/media?parent=6483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/categories?post=6483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/tags?post=6483"},{"taxonomy":"article_highlight","embeddable":true,"href":"https:\/\/www.groupe-bils-deroo.com\/en\/wp-json\/wp\/v2\/article_highlight?post=6483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}